I was randomly looking up videos of James Mason (don’t ask) and I came across this delightful ad for Thunderbird Wine. The music is amazing. It could only be topped, I assume, by the wonderful taste of Thunderbird Wine.
From the wonderfully named BumWine.com:
The history of Thunderbird is as interesting as the drunken effects the one experiences from the wine. When Prohibition ended, Ernest Gallo and his brothers Julio and Joe wanted to corner the young wine market. Earnest wanted the company to become “the Campbell Soup company of the wine industry” so he started selling Thunderbird in the ghettos around the country. Their radio adds featured a song that sang, “What’s the word? / Thunderbird / How’s it sold? / Good and cold / What’s the jive? / Bird’s alive / What’s the price? / Thirty twice.”